Lunch and Learn with Slava Rubin

Slava Rubin By on April 12, 2017

Slava Rubin an entrepreneur, producer, and speaker who offers expertise in audience building and social media marketing. He is one of the co-founders of IndieGoGo, an international crowdfunding website.

Questions Asked:

  • Did IndieGoGo start out doing equity crowdfunding? (3:23)
  • What is your best advice for a budding young college entrepreneur? (4:28)
  • What’s your take on Snapchat. IPO? How can people use it for crowdfunding? (5:42)
  • What factors should I take into account when deciding between regular crowdfunding vs equity crowdfunding? (6:38)
  • What has been the best social media tactic have you seen the most successful for crowdfunding donations? (7:45)
  • What are the best perk price range you have seen on average be successful? (7:56)
  • Have you learned anything from Equity Crowdfunding from going live on Indiegogo? (8:29)
  • What is a piece of mentorship advice you still hold to date? (8:58)
  • What are 3 books you recommend every entrepreneur to read? (9:29)
  • What is the best type of business for equity crowdfunding? What are the best industries that you see this type of crowdfunding growing in? (9:42)
  • What is the biggest failure you’ve experienced as an entrepreneur and what have you learned from it? (10:02)
  • We have seen companies do crowdfunding and then go on shark tank. Is there an approach or tactic if you know in advance you want to go on shark tank or related national media opportunity? (10:44)
  • What are some industries you want to still disrupt with crowdfunding? (11:50)
  • Where should start as a first step if I want to start a nonprofit? (14:11)
  • Have any companies using Indiegogo go public or be acquired we can learn from? (14:43)
  • What differentiates Indiegogo from your competitors? AKA: What is your competitive advantage? And what advice do you have for aspiring entrepreneurs to hone in on a competitive advantage of their own? (15:16)
  • How do you balance your personal/work life? (16:14)
  • What’s next for Indiegogo? (20:12)


What You Will Learn:

  • Film based crowdfunding (5:01)
  • Regular Crowdfunding vs Equity Crowdfunding (6:52)
  • Learning from failure (10:15)
  • Advice on crowdfunding (11:15)
  • How to run a campaign (16:49)
  • How to get into big distributor companies (21:23)



“I am bias for action.”

“An entrepreneur should figure out: Should I shut down or keep going forward?”


Items/People Mentioned:

Founders at Work by Jessica Livingston

Four Steps to Epiphany by Steve Blank


Follow Slava

Facebook | Twitter | Website