Advice Theory

Hollywood Celebrities Forging the Path for Your Small Business

When it comes to personal branding, celebrities seem to do it best. We see them and read about them everywhere. This creates a connection and builds what we know as celebrity status. In business today professionals can create a similar connection with prospects by developing their personal brand. “Regardless of age, regardless of position, regardless

Productivity Theory

Your Google Resume – What All Businesses Should Know

   Your Google resume Page one search results are a snapshot of your business Think of these search results as your Google resume. Negative findings here can be devastating. Position yourself or your business well, however, and you will benefit greatly from it. How often do you conduct a Google search for your name or your

Startup Hacks Theory

Lunch and Learn with Shama Hyder

Shama Hyder is the CEO and founder of the Marketing Zen Group, a digital PR and marketing firm. She is a successful author, speaker, and has been honored as one of the top 100 young entrepreneurs in the country, while also making it on Forbes’ 30 under 30 list. Questions Asked: How did you get

Theory Workplace

The power of a phone call

Our GG Society Fellows have been hearing me say this over and over and OVER again: “how many phone calls have you made today?” I constantly pester them to make more calls. My 5 year old kid is asking me at the end of each day: “How many phone calls have you made today?” She keeps me honest. I asked her

Startup Hacks Theory

PR Tips: How to Stay Relevant to the Media

Insider tips for getting media exposure In order for your business to succeed, you need steady media exposure. To do this, it’s important to stay relevant. Stay in touch with what’s currently going on in the media and utilize that to create new, timely angles and ideas to pitch to journalists and producers. Always review and

Athletes Theory

Lunch and Learn with Dave Meltzer

David Meltzer is a business executive, humanitarian, an author, and an expert in sports marketing. He is the CEO of Sports 1 Marketing and has spent 25 years as an entrepreneur in several fields including technology and entertainment. Questions Asked: Who is someone in sports you think is very “Entrepreneurial” and why? (2:37) Which type

Future Struggles Tech Theory Workplace

We are awash in a cult of innovation

I just enjoyed SxSW in Austin and heard the word literally thousands of times over a single week. Despite this, it seems to me that truly disruptive innovation is systematically avoided. Bureaucrats want innovation they can control so they farm “planned innovation” rather than hunting for disruptive innovation. After all, by its very nature disruptive innovation cannot be in the carefully laid technology roadmaps or the

Advice Blog Culture Founders Productivity Struggles Theory Workplace

5 Steps To Keep A Founder Dispute From Tanking Your Startup

Founder disputes are one of the top reasons why startups fail. It has been written about, reported on, and even made into an infographic. Co-founding a startup is like getting married. You go from spending some time together, to spending all your time together, in a small space, and sharing your finances. On top of that, creating a business

Advice Culture Founders Theory Workplace

When your charity efforts are starving

Hello there you world-shattering, dent-in-the-Universe-making YOU! I might not know exactly what you are working on these days, but I know it’s epic. I also know you are working on creating social change with your business by having a charitable component blended into your model (I know that because you are reading THIS). And… while

Startup Hacks Theory

How to Interview and Hire a Growth Hacker

As someone who has “growth hacked” the last 2 years, started a few companies in my (short) day, and is in love with marketing as a whole, I’m writing an article about how to sift through the BS. There is a lot of hype about this buzzword, and a lot of it just that, hype.

Advice Theory

Do What You Are

So here you are, you just graduated with your 4-year degree and you’re wondering what to with your life. Up until this point, you were given a syllabus before every class letting you know what to expect and what the professor is expecting from you in order to get that nice shiny grade at the

Theory

3 Things That Any Working Professional Should Work On

1). Make Your Co-Workers Feel Welcome   Whether the person is a volunteer, an intern, or fellow co-worker each individual should feel like they are part of the group. Workplaces are not meant to be cliques where only those deemed cool can fit in. Work is about teamwork, getting goals accomplished, and milestones. However, those

Theory

What is Success?

Success is being happy. Success is your endeavors being fruitful. The dictionary says “Honors”. It is growing and fulfilling dimensions in 20 categories… Whatever that is for you in metrics (the title after your name, the car you drive, having a yacht, travels, etc.) freedom should be on that list, in all or most of

Theory Workplace

THE ZOO ART OF PERSUASION

DIFFICULT TAKES A DAY, IMPOSSIBLE TAKES A WEEK Jay Z Nothing, and I mean it so I’m going to repeat myself, nothing is impossible. I dare you to present me a problem that doesn’t have a solution and I will reference stories of infamous figures both alive and dead, successful business men, and that guy