Culture Health

Staying Grounded in the Chaos of Entrepreneurship

When I first decided that I was going to build an empire, the last thing I thought about was how I would stay grounded and true to my soul during the process.  I set out to follow a mission and passion close to my heart and assured myself that the rest would fall into place.

Culture Productivity

How Marketing Has Changed in the Digital Age

A happy customer who tells his friends about the great service he experienced will bring repeat customers. It has been this way since the beginning of time since the very first deal was made. For years, that is how business was done. You build a reputation over time, little by little each year. Having other people

Advice Theory

Hollywood Celebrities Forging the Path for Your Small Business

When it comes to personal branding, celebrities seem to do it best. We see them and read about them everywhere. This creates a connection and builds what we know as celebrity status. In business today professionals can create a similar connection with prospects by developing their personal brand. “Regardless of age, regardless of position, regardless

Productivity Theory

Your Google Resume – What All Businesses Should Know

   Your Google resume Page one search results are a snapshot of your business Think of these search results as your Google resume. Negative findings here can be devastating. Position yourself or your business well, however, and you will benefit greatly from it. How often do you conduct a Google search for your name or your

Culture Gadgets

Neil The Little Explorer

The little astronaut that offers fun and interactive learning, to children aged 3-6 years. Neil is a start-up project about a little explorer/astronaut, who aims to integrate, with the use of technology, learning into children’s daily playing. In its prototype form, Neil is a well designed “smart” toy that connects to the Internet and that communicates

Advice Health

Is Your Marriage to An Entrepreneur Doomed? – Entrepreneur.com

Author: Darrah Brunstein Today’s current 50 percent divorce rate is evidence enough that marriage is challenging. But, what if you impose an extra challenge on top of that? How does having one or both partners be entrepreneurs impact the likelihood for marital success? To find the answer, I spoke with Trisha Harp, founder of the

Hospitality Travel

10 Reasons To Consider the Southeast for a Startup or Investment Location

I’m a three-time company founder, based in Atlanta, a city where I intentionally chose to start my companies, as opposed to some of the more popular startup hubs. After attending 36I86 in Nashville, a conference (named for its map coordinates) for Southeastern-based entrepreneurs and investors, I realized, again, why my choice was sound. I also recognized, though, how little

Culture Startup Hacks

The Unconscious Power of Brands

When we buy something, we like to think we know the reason why. We move through the world feeling in control of our actions; and the decision to purchase something is no different: We think we bought that new product because it had the best features, the best price or the best look. But, as

Art Culture

6 Tips From the Improv Stage You Can Apply to Your Business

The entrepreneurial journey is ripe with experiences that make you uncomfortable and, at times, even embarrassed. If this is you, here’s something to try: Bring your team (or just yourself) to an improv comedy class. Seriously! I’ve taken a couple of these, and each time I walk away, I recognize some key correlations between the

Culture Startup Hacks

Growth-Hacking 101

Growth-hacking is more than just the latest buzzword to sweep through the marketing world. Instead, it’s something that should be of urgent interest to you and your brand. Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology.

Culture Productivity

Are You Making Any Of These 6 Marketing Mistakes?

I recently hit a wall in one of my businesses, recognizing that I was making some critical marketing mistakes. But until that moment, I hadn’t realized that I myself was an offender. Credit the power of networks: I had the perfect contact in mine to help me fix the error of my ways and stop making

Culture Productivity

1 Entrepreneur’s Journey Striking Gold, Striking Out, Then Striking the Right Balance

Often, we’ll glamorize the life an entrepreneur, but what we don’t do often enough is talk about the challenges — physical, mental, emotional and psychological — intimately intertwined with this lifestyle. I recently met Robby Berthume, CEO of Winston-Salem based Bull & Beard (which matches brands with agencies) and author of the upcoming Millennial Entrepreneur, and after hearing his story, thought

Culture Productivity

4 Ways to Establish Transparency in Your Business

We all have our own version of hometown heroes. As an entrepreneur, based in Atlanta, I could name as some of mine several local entrepreneurs blazing a trail for the rest of us — with both their company’s financial success and their leadership. One such entrepreneur is Kyle Porter, CEO of SalesLoft, which helps salespeople increase

Culture Travel

7 Companies Empowering You to Give Gifts That Give Back

Holiday gift giving can be both stressful and unfulfilling. Checking boxes off of people’s wish lists may not be your ideal way to spend your hard-earned dollars. Instead, perhaps consider supporting other entrepreneurs who are not only offering cool products that your friends and family may love, but better yet, your purchases also help to

Culture Travel

How Cultural Momentum Can Kickstart Your Business

When launching a new business, you have enough stacked against you. The statistics say most startups are likely to fail. You’ll never have enough capital, time or energy. Getting investors and customers is hard. But there’s one way to help improve your chances: latching onto a trend that’s already happening. You may have an amazing new product or

Advice Startup Hacks

5 Phases of the Marketing Funnel: From Awareness to Advocacy

As a marketing consultant, I take a diagnostic approach in determining why companies aren’t hitting their goals. All too often companies will assume that their current marketing campaigns just aren’t working (and that certainly may be the case). But there’s typically more beneath the surface that needs to be addressed before we can work on

Advice Startup Hacks

8 Reasons Why You Should Start-Up, Starting Today!

For many people, the idea of creating something out of nothing is an incredibly exciting notion, however, the thought of leaving the stability and comfort of a full time job (and all that it entails) quickly puts the kibosh on that daydream. If you are one of those hopeful dreamers with great ideas, and you

Culture Struggles

7 Qualities Every Leader Should Have

Being in a leadership position for a company of any size comes with great responsibility. The title of “manager” is not just about the amount of work you’re responsible for, but it’s also about leading and managing a team and being responsible for their ultimate success. I’ve had experiences with management who were great at

Advice Struggles

7 Signs it’s Time to Hire a Consultant

The year is almost over- are you on track to hit your annual goals? I’m not just referring to your sales goals (although those are critical), I also mean goals of the mission and vision of your company, employee satisfaction and engagement, awareness, and everything else that indicates a strong and successful business. If you’re

Startup Hacks Struggles

The Magic of Milestones

I’m a huge advocate of goal setting, and I recognize a massive opportunity to have my goals (when set properly) work to my advantage and actually help me in achieving them. The trick with any goal is to set it aggressively, and then break it apart into less intimidating mini-goals, or milestones. Milestones are an

Future Startup Hacks

How to be the Mind Behind “The Next Big Thing”

The overwhelming response I receive when I encourage hopeful entrepreneurs to pursue their dreams and create a start-up is “great- but how do I come up with an idea?” Starting a new venture isn’t as easy as simply deciding to begin; there needs to be a fabulous idea on which a business can be successfully

Advice Startup Hacks

Increase Customer Retention By Setting Proper Expectations

The first (and debatably the most important) strategy in customer retention is properly setting expectations. This actually comes during the sales process, rather than afterward, and this element ends up being the downfall of many “talented” salespeople. Set proper expectations. Imagine buying a new SEO service for your website. The sales person, perhaps feeling pressure

Advice Startup Hacks

6 Things to Consider Before Starting a Business

For many people, trying to decide if an entrepreneurial venture is worth pursuing is like standing at the edge of a high dive- they question if they should dive right in, or climb back down. The harsh reality is that many failed business ventures began and ended as an idea that needed a little more