Advice Productivity

Your Practical Brand Marketing Strategy

When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand is consistent when distributing public (and internal) communications. However, those things

Media Productivity

Lunch and Learn with Max Finn

Maxwell Finn is an entrepreneur, founder, and investor. He is an expert in the field of digital marketing and is also the co-founder of Startup Drugz, a brand for entrepreneurs making startup themed tees, hoodies, posters, mugs and more. Questions Asked: What success lessons have you learned from Kevin Harrington every entrepreneur can learn from?

Fashion Professional Sports Sports

Why Adidas Won on John Ross

In 2012 Nike became the official uniform provider of the NFL — ever notice how the Northwest team (Seattle) got much cooler uniforms than anyone else? Since then, other sneaker companies have been figuring out how to compete with the juggernaut. Last year Adidas put out an offer — $1,000,000 to any player that can

Startup Hacks Theory

How to Interview and Hire a Growth Hacker

As someone who has “growth hacked” the last 2 years, started a few companies in my (short) day, and is in love with marketing as a whole, I’m writing an article about how to sift through the BS. There is a lot of hype about this buzzword, and a lot of it just that, hype.