Fashion Professional Sports Sports

Why Adidas Won on John Ross

In 2012 Nike became the official uniform provider of the NFL — ever notice how the Northwest team (Seattle) got much cooler uniforms than anyone else? Since then, other sneaker companies have been figuring out how to compete with the juggernaut. Last year Adidas put out an offer — $1,000,000 to any player that can

Startup Hacks Theory

How to Interview and Hire a Growth Hacker

As someone who has “growth hacked” the last 2 years, started a few companies in my (short) day, and is in love with marketing as a whole, I’m writing an article about how to sift through the BS. There is a lot of hype about this buzzword, and a lot of it just that, hype.