When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand is consistent when distributing public (and internal) communications. However, those things
Maxwell Finn is an entrepreneur, founder, and investor. He is an expert in the field of digital marketing and is also the co-founder of Startup Drugz, a brand for entrepreneurs making startup themed tees, hoodies, posters, mugs and more. Questions Asked: What success lessons have you learned from Kevin Harrington every entrepreneur can learn from?
In 2012 Nike became the official uniform provider of the NFL — ever notice how the Northwest team (Seattle) got much cooler uniforms than anyone else? Since then, other sneaker companies have been figuring out how to compete with the juggernaut. Last year Adidas put out an offer — $1,000,000 to any player that can
Nearly 69% of online shopping carts are abandoned. Be it shipping costs, a complicated checkout process, a better price on another site, or a simple lack of motivation to purchase, many customers just don’t take the final step. General wisdom is that if you haven’t implemented even the simplest of cart abandonment campaigns, you are