The new app, Pokémon Go, is taking the world by storm. The app was released on July 6th and in just a day later it has become one of the most viral smartphone phone apps ever! By July 7th, Pokémon Go had more installations on Android phones than Tinder and the app is closing in on Twitter’s daily active users. Pokémon Go has added 7.5 billion to Nintendo’s market value in just two days.
All this success begs the question as to why Pokémon Go is so successful. One obvious reason is that Pokémon Go captured it’s target audience perfectly. The game gives Pokémon fans something they’ve always wanted: to become a Pokemon master. Now there have been other Pokémon games in the past, but what separates Pokémon Go is how it engages its audience. Everyone can see, that our society is glued to our phones so choosing an app to launch Pokémon Go really set it up for greatness. However, that’s not the best part. Pokémon Go completely immerses the player into the world by making them literally go out and catch pokémon. Meaning a player can only catch pokémon if they are on their feet and walking. Pokémon Go also has a social aspect. You can connect with friends, trade pokémon, and even become a gym leader.
Pokémon Go was created by San Francisco-based startup Niantic Labs. Their success is a startup’s dream and goes to show how entrepreneurship makes an impact on the world! It will be interesting to see how Niantic Labs will scale the game as more time passes and as more players download the game.