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Entrepreneurial Avenues of Entry into the Gaming Industry


By on January 21, 2017

Gaming has come a long way since the first game machine was unveiled in the mid 1900s; what was once limited to bulky arcade games can now be done on unimaginably small consoles and even on the very machines you’re likely using now – computers or smartphones! It’s clear to see that videogames have been around for quite some time and that they’ve been growing in popularity- some of the world’s biggest companies are dedicated to producing games. This leads to an interesting conversation about the gaming industry as a whole and how entrepreneurs can get involved in it.

 

Many are dumbstruck when informed of the fact that Videogame/Computer Game Science is a major; however, it is a relatively popular major at many of the nation’s top universities. A formal education in game science serves as a great avenue for students to find employment in the gaming industry or create a company in the industry; however, it is not the only way to enter the industry. There are numerous programs throughout the country geared towards advancing the gaming industry through innovation. An excellent example of this is the Entrepreneurial Game Studio at Drexel University – an incubator program that, as quoted by their website, “is a place for interdisciplinary work […] and are particularly interested in marrying arts and sciences in the field of game development” (http://egs.excite.drexel.edu/apply/).

 

While the aforementioned options are both viable ways of entering the game industry, they are both relatively formalized. Informal avenues of entry exist via entrepreneurial individuals learning (via school or teaching themselves) how to code, creating games, and pitching/marketing them or by forming partnerships with those who can code and then collaborating to do the aforementioned. Easier said than done.

 

But with the hard work, comes a plethora of benefits- especially for creative entrepreneurs. The industry allows entrepreneurs to be as creative as they please, given the nature of online gaming being innovative and constantly changing. Furthermore, there is immense profitability potential as games aren’t necessarily tangible objects, so while you need to put in the most effort initially, you iterate and make changes to keep the customers happy while still having a recurring revenue. Also, seeing as games need to be made available for several different mediums (PC gaming, apps, and the differing gaming consoles); this provides numerous viable revenue streams. Given the many benefits and knowing that it’s an industry that is here to stay, it’s very likely that we will be seeing many more gaming entrepreneurs in the future.


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