Many people have the desire to embrace financial independence by launching their own businesses. The biggest fear holding them back is not failure, but finances. Financial Fears People who have the entrepreneurial spirit are under the impression that launching a business involves a lot of money. They have financial fears that in order to get
Phil Laboon is the CEO of Eyeflow Internet Marketing and 2016 Inc. MagazineTop 25 Marketing Influencer. He is a self described serial entrepreneur, investor, talk show host, and speaker. Questions Asked: Is growth hacking real or is it just a buzzword? (1:57) What are the skills you should look for in an in house marketer?
You have most likely heard of growth hackers, or people who help you find shortcuts to accelerate your social media following. I’m not a growth hacker, but I am a communication hacker. I believe that entrepreneurship is the golden ticket, but communication is the skeleton key. Overlooking the importance of improving your communication skills as
$103 billion dollars. This is how much the United States is on track to spend on digital marketing by 2019, as predicted by IronPaper [http://www.ironpaper.com/webintel/articles/digital-marketing-spending-trends-us-globally/]. Surprised? It makes sense given how advanced, trackable and transparent online marketing is compared to “traditional” offline marketing methods. It’s a small wonder why this is a popular, controllable way
Shama Hyder is the CEO and founder of the Marketing Zen Group, a digital PR and marketing firm. She is a successful author, speaker, and has been honored as one of the top 100 young entrepreneurs in the country, while also making it on Forbes’ 30 under 30 list. Questions Asked: How did you get
Author: Darrah Brunstein Over 90 days in 2015, I set out to contact one person daily, and ask how I could be a resource in some way, with no strings attached. Why? Because I love to connect people and resources. I believe deeply in the power of giving, without expectation of getting something in return. Here’s how my
When we buy something, we like to think we know the reason why. We move through the world feeling in control of our actions; and the decision to purchase something is no different: We think we bought that new product because it had the best features, the best price or the best look. But, as
Growth-hacking is more than just the latest buzzword to sweep through the marketing world. Instead, it’s something that should be of urgent interest to you and your brand. Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology.
Ryan Foland is a communications strategist who helps individuals brand themselves more effectively. While working at the University of California, Irvine, Ryan helps startup companies craft their brand using his 3-1-3 coaching system. Questions Asked: How have you built your personal brand while not on facebook? (2:04) What is your take on Snapchat versus Instagram
You can’t refresh the page fast enough as the numbers keep flying in every second. The second you pressed the live button, people were literally waiting to back your crowdfunding campaign. Demand had been building for almost an entire year – people anxiously awaiting launch. Tens of thousands of emails gathered on the early interest
PR requires patience, dedication, and practice There are a ton of articles floating around about why you should hire a PR firm. I wrote an article on it last year. But what I didn’t delve into is all of the reasons why not to hire a PR firm. Having run a PR company for almost a decade
Utilize the new feature to increase your visual storytelling capabilities One of the most buzzed about social media changes in 2017 is the new Instagram update known as “Instagram galleries,” “Instagram albums,” or simply “carousel.” You may be familiar with carousel ads, which Instagram had as a paid feature. Now, that same feature is available
Insider tips for getting media exposure In order for your business to succeed, you need steady media exposure. To do this, it’s important to stay relevant. Stay in touch with what’s currently going on in the media and utilize that to create new, timely angles and ideas to pitch to journalists and producers. Always review and
As a marketing consultant, I take a diagnostic approach in determining why companies aren’t hitting their goals. All too often companies will assume that their current marketing campaigns just aren’t working (and that certainly may be the case). But there’s typically more beneath the surface that needs to be addressed before we can work on
For many people, the idea of creating something out of nothing is an incredibly exciting notion, however, the thought of leaving the stability and comfort of a full time job (and all that it entails) quickly puts the kibosh on that daydream. If you are one of those hopeful dreamers with great ideas, and you
I’m a huge advocate of goal setting, and I recognize a massive opportunity to have my goals (when set properly) work to my advantage and actually help me in achieving them. The trick with any goal is to set it aggressively, and then break it apart into less intimidating mini-goals, or milestones. Milestones are an
When I consult with my clients who struggle with marketing or sales initiatives, I always start out the session asking: “what’s in it for me”? In other words, if I am a potential customer you are trying to attract with your marketing campaigns, or you are trying to sell your products or services to, what
The overwhelming response I receive when I encourage hopeful entrepreneurs to pursue their dreams and create a start-up is “great- but how do I come up with an idea?” Starting a new venture isn’t as easy as simply deciding to begin; there needs to be a fabulous idea on which a business can be successfully
The first (and debatably the most important) strategy in customer retention is properly setting expectations. This actually comes during the sales process, rather than afterward, and this element ends up being the downfall of many “talented” salespeople. Set proper expectations. Imagine buying a new SEO service for your website. The sales person, perhaps feeling pressure
What if I told you that there was a social platform that would enable you to reach and interact with every single potential customer for your service or good in a way that was authentic, fully personalized and most importantly, almost completely free to utilize? Chances are you’d tell me I was crazy and that
As someone who has “growth hacked” the last 2 years, started a few companies in my (short) day, and is in love with marketing as a whole, I’m writing an article about how to sift through the BS. There is a lot of hype about this buzzword, and a lot of it just that, hype.
Nearly 69% of online shopping carts are abandoned. Be it shipping costs, a complicated checkout process, a better price on another site, or a simple lack of motivation to purchase, many customers just don’t take the final step. General wisdom is that if you haven’t implemented even the simplest of cart abandonment campaigns, you are
A blog is a useful tool in both helping to define your brand and increasing your brand awareness. It is also an effective way to communicate to your audience that you’re really passionate about what you’re doing. So how do you build a blog with top-notch content and domain authority quickly? Find an influencer in